Shaima Khalid 

Style Guide

YWCA Cambridge

Summary

This project was built in collaboration with The Side Hustle

We created a complete brand style guide for YWCA Cambridge and incorporated all core brand elements across the website and marketing materials to ensure a cohesive, consistent identity. From typography, color palette, and logo usage to imagery direction and layout rules, every touchpoint was designed to reflect the organization’s values and strengthen recognition across channels.